Meet The Team
Peter is one of the UK’s most experienced serial entrepreneurs. He is best known for creating Braitrim, the International fashion industry packaging brand, that over a 20 year period supplied most of the world’s leading clothing retailers from manufacturing sites in over 15 countries – which he later sold to Merrill Lynch in 1998.
Chief Executive Officer
Alasdair has held the position of CEO since April 2019. Joining as CFO in 2012, he was part of the team that raised over $30m and built a successful company from start-up, delivering innovative technologies to extend the quality of fresh food and flowers, leading to reduced wastage and higher quality produce.
Technical Sales Director
Justin is an accomplished industry professional, has over 25 years experience in the fresh produce industry supplying all UK retailers, 20 years of which as a Technical Director.
Mark is an accomplished Senior Procurement and Operations Professional with over 20 years experience in the manufacturing, print and packaging sectors. Working for, and with many global market sector leading companies Mark is experienced in and passionate about all facets of operational performance.
Senior Retail Sales Director
Ron is an accomplished senior executive that has over 30 years of experience delivering growth in the supermarket industry.
Director, Latin America and Exports
Born in Chile, Nicolas is an Agricultural Engineer graduate with over 10 years of both domestic and international experience within the Post-harvest and Retail sectors of the Fresh Produce industry.
Simon is a business management graduate with over 30 years experience in the Advertising, Marketing and Packaging sectors. Since 2003 he has been building environmental brands, a cause to which he is committed, providing global retail and supply chain customers with ground-breaking innovative products and solutions.
Chief Technology Officer
Lawrie is an accomplished senior executive with advanced materials expertise and entrepreneurial DNA, drawn from 20 years experience working in, and with, large blue-chip companies as well as innovative start-ups and SMEs.
Tim is currently CEO at Eagle Eye Solutions Ltd. He has over 30 years’ experience within the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. Tim’s last role was as Chairman of Bonmarché Holdings plc from 2013 to 2015.
David is the President and Owner of Produce Careers a leader in executive recruiting for the Food, Produce and Agriculture industries.
Managing Partner of Anterra Capital
Adam is the Managing Partner of Anterra Capital, an independent growth capital fund that invests in fast-growing companies, that transforms the way we produce, move and consume food.
Partner of BXR Partners LLP
Daniel Hallgarten is a partner of BXR Partners LLP, the advisory arm of BXR Group, an international investment group, and leads HGT Management LLP, a multi-family office.
Managing Partner of AP Ventures
Andrew Hinkly is a Founding Partner of AP Ventures which had a first close of US$200 million in June 2018. He has enjoyed a high profile career spanning more than 25 years working in the automotive and mining industries.
Peter is non-executive Director, as well as a Partner and the Chief Operating Officer of JRJ Group.
Peter is non-executive Director of Food Freshness Technology, as well as a Partner and the Chief Operating Officer of JRJ Group.