Through extensive research, It's Fresh! have been able to provide innovative technologies that extend the freshness and quality of fresh food and flowers. Such thorough research has enabled us to launch our first commercialised product, a discreet but high-tech filter that removes the ripening hormone from around fresh produce.This is helping the global supply chain maximise value from growing, transporting and retailing top-quality produce for consumers, by extending quality, prolonging freshness and enhancing flavour in a secure and sustainable way.
It's Fresh! helps to address the key industry challenges of food security, profitability and global food waste.
It's Fresh! is a division of Food Freshness Technology Holdings a world class business that has invested over $20min areas such as the research and development of unique technologies and delivery systems, to bring to market a range of ground-breaking products that help leading retail groups and their supply chains to make a positive change to the fresh produce industry and to people around the world. These unique technologies are delivered via state-of-the-art materials science developed in partnership with world leading research & technology organisations.
To learn more about our research and what it means for the future of the 'fruit industry', check out our research page here