Our It's Fresh! filter absorbs the ethylene gas given off normally as fruit ripens. By capturing this gas (before the fruit does) research has shown that your fruit will be kept in peak condition for longer, naturally. Proven across five continents to reduce waste and costs within the supply chain network It's Fresh! can deliver enhanced yields and returns;
For Growers and suppliers, by helping them to benefit from consistency and management of maturity, reducing grade-outs and rejections to deliver superior quality and extended product life.
For Retailers, by providing extended quality freshness and shelf-life, delivering reduced in-store waste, greater availability on-shelf and increased sales as satisfied consumers return to buy more fruit more often.
Our offices are based in the UK (It's Fresh Ltd) and USA (It's Fresh Inc), our products are currently being used in Europe, USA, South and Central America, Asia, Australia, Asia and Africa.
Filters
Our filters are packed conveniently in easily handled cartons. They are ready for hand insertion into retail or food service packs anywhere along the supply chain, from picking to packing and from lidding to ripening.
Transit Sheets
Produced in, small and large sizes for use in transit cases RPCs and other larger rigid or flexible packages of loose fruit. Seasons can be extended by growing, harvesting and storing more produce.
Pads
Developed to support berry picking and packing operations, It's Fresh! pads are provided to growers and pickers as a filter integrated into a berry pad, pre-inserted into punnets and clam shells.
Labels
The It's Fresh! label provides an automated, integrated packaging solution with the unique It's Fresh! active material printed onto a normal pack label and can be flexibly used for any kind of pack utilising a normal labelling line.