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How do I keep my fruit fresher for longer?

Some fruit like nectarines, pears and avocados, produce a naturalripening gas called ethylene. It is the presence of this gas that can cause them to ripen prematurely. The It's Fresh!filteris an ethylene remover, that can reduce the speed at which fruit ripens by absorbing the ethylene gas before the fruit does. This ensures that fruit and vegetables will stay fresher and tastier for longer.

You can also help to delay this ripening process by keeping ethylene-producing produceseparate from ethylene-sensitive ones. Avocados, mangoes and plums, for example, should be kept separate from applesand bananas.

It's Fresh!filtersare used by many well-known supermarkets around the world; Morrisons, Waitrose and M&S (UK), Albertsons, Safeway and Walmart (USA) and Carrefour (France), just look for the green and white stripy filter in the bottom of the fruit packs .

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