A Food Freshness Technology Holdings company

The It's Fresh! ethylene removal range

It’s Fresh! filters which include the revolutionary ‘e+ active’, absorb and lock in ethylene, the ripening hormone in fresh produce.

They filter the air creating a ‘Freshasphere’ around all kinds of fruit and vegetables, significantly improving quality, reducing waste and increasing sales.

Uniquely, the filters protect produce against all the stresses of the supply chain, every part of the way from produce

growers, suppliers and retailers, right into the home of the consumer.

The filters carry on working even after the packs are opened however long the supply chain journey; as long as the filter remains with the produce.

The filters work equally well for ‘ripen at home’ and ‘ready to eat products', significantly extending freshness and quality.

The filters are available in several formats.

It’s Fresh! filters that include the revolutionary ‘e+ active’, absorb and lock in ethylene, the ripening hormone in fresh produce.

They filter the air creating a ‘Freshasphere’ around all kinds of fruit and vegetables, significantly improving quality, reducing waste and increasing sales.

Uniquely, the filters protect produce against all the stresses of the supply chain, every part of the way from produce growers, suppliers and retailers, right into the home of the consumer.

They carry on working even after the packs are opened and however long the supply chain journey; as long as the filter remains with the produce.

The filters work equally well for ‘ripen at home’ and ‘ready to eat products, significantly extending freshness and quality.

The filters are available in several formats.

It's Fresh! filters absorb and lock in ethylene, the ripening
hormone in fresh produce

It's Fresh! filters absorb and lock in ethylene, the ripening hormone in fresh produce


Ethylene Filter Diagram

The It's Fresh! filters

The filters were our global breakthrough product, establishing It’s Fresh! as a force in international food freshness and are firmly established in use by produce growers, suppliers, and retailers around the world.


It's Fresh! Filters

FILTERS

Our filters are packed conveniently in easily handled cartons. They are ready for hand insertion into retail or food service packs anywhere along the supply chain, from picking to packing and from lidding to ripening.



It's Fresh! Transit Sheets

TRANSIT SHEETS

Produced in, small and large sizes for use in transit cases RPCs and other larger rigid or flexible packages of loose fruit.

Seasons can be extended by growing, harvesting and storing more produce. It can all be stored for much longer using It’s Fresh! transit sheets in the storage cases.

They also help to mitigate or remove the need for controlled atmosphere and low temperature shipping.

The sheets and are very useful in ripening cases to improve homogeneity of ripe and ready to eat fruit.



It's Fresh! Berry Pads

PADS

Developed to support berry picking and packing operations,It’s Fresh! pads are provided to growers and pickers as a filter integrated into a berry pad, pre-inserted into punnets and clam shells.

Offering Its' Fresh! ethylene removal technology to protect and deliver healthier, longer lasting berries, with all the cushioning advantages that a berry pad provides.



It's Fresh! Labels

LABELS

The It’s Fresh! label provides an automated, integrated packaging solution with the unique It’s Fresh! active material printed onto a normal pack label and can be flexibly used for any kind of pack utilising a normal labelling line.

The label was developed for use on top sealing or flow-wrapping packing lines.


GROWERS

RETAILERS

SUPPLY CHAIN

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