A Food Freshness Technology Holdings company

We all deserve the best in fresh produce quality and flavour

As consumers we have all become accustomed to expecting the best quality and value-for-money in the food that we buy.

At It's Fresh! we are helping to extend the quality and freshness of fresh produce in a consumer friendly way ensuring that we can eat fresh, we can eat healthy, and more importantly we can eat everything we buy instead of throwing it away.

Our aim is to reduce the mountain of food wasted globally each year and ensure greater and sustainable food security for all. It’s what we believe in.

We want to make fresh food safer, better tasting and more accessible for consumers and communities all around the world.

Recycling Food Waste
Extending Fruit Freshness

The It’s Fresh! difference

The difference is easy to see, in store and at home. Time after time, the clever It’s Fresh! filter delivers a step change in quality, flavour and waste reduction with happier consumers of all ages enjoying their fresh produce more than ever.

This information page gives you a quick overview of how our clever little filters help to keep your produce fresher for longer, so that you can get the best in quality whilst wasting less.

Check here which fruits and vegetables include our stripy filters in-pack,with the answers to some of the questions we are asked the most.

Questions and Answers

We have collected together some of the most common questions we get asked on our FAQs page.

• How do the filters work?    • Are they safe?    • Do they add chemicals?

Please do ask us if you’ve any other queries either via Twitter Facebook, Pinterest and Instagram. We’d be delighted to welcome you to the Freshness conversation.

              

Questions and Answers

We have collected together some of the most common questions we get asked on our FAQs page.

• How do the filters work?
• Are they safe?
• Do they add chemicals?

Please do ask us if you’ve any other queries either via Twitter Facebook, Pinterest and Instagram. We’d be delighted to welcome you to the Freshness conversation.

How the It's Fresh! Filter works for more
freshness and less waste for your fruit and vegetables

Farm to Fork Diagram Farm to Fork Diagram

"The It's Fresh! filter provides a natural 'Freshasphere' around produce,
taking care of its journey from harvest to home. Consumers can now enjoy
higher quality and extra freshness for longer."

"The It's Fresh! filter provides a natural 'Freshasphere' around produce, taking care of its journey from harvest to home. Consumers can now enjoy higher quality and extra freshness for longer."

Where to find our clever It’s Fresh! filters

We are working with the leading UK, US and EU retailers, so look out for packs of Berries, ready to eat Pears, Avocados, Nectarines, Peaches, Plums, Apricots and Tomatoes.


It's Fresh! Filters

FILTERS

It's Fresh! Transit Sheets

TRANSIT SHEETS

It's Fresh! Berry Pads

PADS

It's Fresh! Labels

LABELS

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