A Food Freshness Technology Holdings company

Better quality, fewer rejections and increased sales for suppliers

Itís Fresh! is helping fresh produce suppliers around the world to significantly increase their sales and profits; substantially reduce their waste and greatly improve their yields when packing and ripening for their customers.

Working with Itís Fresh! also gives suppliers excellent protection against unplanned temperature breaks and humidity spikes in the supply chain and clear mitigation from the harmful effects of poor handling at all stages.

Suppliers are experiencing far fewer distribution centres rejections and now seeing distinct reductions in consumer complaints.

Growers are finding that sensory qualities are noticeably improved.

Suppliers are finding that product quality and freshness is markedly extended and sensory qualities are noticeably improved, giving their clients and consumers perfect reasons to buy moreÖand buy more often.

With improved flexibility around harvest timings; with options for later, better value picks and with the ability to hold more mature fruit for longer and ship further, Itís Fresh! is also helping to extend seasons and to grant greater accessibility to global markets.

The Itís Fresh! difference

The Itís Fresh! filter, our first high tech product, actively absorbs Ďethyleneí, the ripening hormone, creating a protected atmosphere or ĎFreshasphereí around fresh produce.

The benefits for the fresh produce supply chain

Longer storage life enables improved stock management

Allows greater consistency and management of maturity

Reduced grade-outs and rejections

Increases processing yields means greater cost savings

Synergies with modified and controlled atmospheres

Delivers superior quality and extended product life to customers

Stimulates category growth

Helps with social, environmental and sustainability objectives


See our technical FAQs for further specifications and technical information on Itís Fresh! filters range


It's Fresh Case Studies

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