Produce growers around the world are working with Itís Fresh! to reduce waste and improve yields. They are benefiting from significantly extended quality from harvest to home and substantially improved sales and profits.
Itís Fresh! protects growers from the harmful knock on effects of downstream handling and mitigates against the damage from unplanned temperature breaks in the supply chain.
Growers are finding that sensory qualities are noticeably improved and product quality and freshness is markedly extended, giving their clients
and consumers perfect reasons to buy moreÖ and buy more often. They are now seeing far fewer consumer complaints and distinct reductions in distribution centre rejections.
With improved flexibility around harvest timings; with options to extend seasons and to grant greater accessibility to global markets, we are also giving growers reduced weight loss issues and better value picks, with the ability to store longer and to ship further.
The Itís Fresh! filter, our first high tech product, actively absorbs Ďethyleneí, the ripening hormone, creating a protected atmosphere or Ďfreshasphereí around fresh produce.
Pick later for better flavour and more weight
Protects produce from farm to point of delivery (retailer/processor/port)
Longer storage life enables improved stock management
Reduces transit damage & losses (including supply chain disruptions)
Reduces Ďout of specificationí customer rejections
Extended quality and fewer rejections means greater yield and value per harvest
Delivers superior quality and extended product life to customers
Helps with social, environmental and sustainability objectives