A Food Freshness Technology Holdings company

Cape Five; Plums from South Africa to Europe 2015


The Opportunity

To extend quality and reduce waste on plum varieties shipped by Cape Five from Cape Town to UK and Netherlands.

The Approach

During a 3 month period 4 commercial shipments were made offour plum varieties, comparing Itís Fresh! to controls. Fruit from the same farm and pick was used and shipped in separate containers each time for the Itís Fresh! and controls fruit. Control containers were fitted with a Bioconservationģ ethylene scrubber (potassium permanganate). Three pallets were randomly chosen from each of the containers for inspection. Half the fruit was examined for TSS, pressure, internal and external defects; the balance was placed in a laboratory simulating a retail situation.

The Outcome

Itís Fresh! had a significantly positive impact on the shelf and storage life of all four plum varieties. The pressure of the plums was always firmer with Itís Fresh!In almost all cases there was reduced shrivel and rots compared to the controls. Cape 5 calculated that the quality benefits justified the cost of using Itís Fresh!.


Cape Five; Plums from South Africa to Europe 2015

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ďWe used Itís Fresh! in several transit shipments to UK & Europe during the 2014/15 stone fruit season, in every case we saw the beneficial outcome of extended quality. We are delighted with the results and will be using Itís Fresh! in more of our shipments for the coming season and beyond.Ē

Wayne Mudge Ė MD Cape Five RSA

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