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Carrefour; Ready to Eat Pears – Rolled out from September 2015


The Opportunity

To extend the freshness and quality of their ‘ripe and ready to eat’ pears and reduce store waste.

The Approach

Following on from indications of waste savings in a small 12 week trial in 2014, Carrefour expanded testing into all stores during 2015.

The Outcome

Carrefour experienced waste reductions of 41%in the expanded all-store testing.
They published these successful results on their website for a sustained period.


Carrefour; Ready to Eat Pears – Commercial Pilot 2014
Carrefour; Ready to Eat Pears – Commercial Pilot 2014 Carrefour; Ready to Eat Pears – Commercial Pilot 2014

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“As a consequence of the testing, Carrefour rolled out It’s Fresh! filters with all of their ‘ready to eat’ pears from September 2015.

Carrefour plan to pilot It’s Fresh! on a number of fresh produce products during 2017.

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