To improve the freshness and quality of berries for the retailer during 2015 season with reduced waste and sales increases.
A 12 week commercial pilot from August to Nov 2015. Depots with Itís Fresh! had Best Before dates extended by 1 day compared to control depots.
Itís Fresh! depots had 49% less mark downs and sales were increased by 15%, compared to the controls with no increase in complaints.