A Food Freshness Technology Holdings company

UK Retailer; Tomato - Commercial Pilot 2015


The Opportunity

To extend the shelf life of tomatoes for the retailer without compromising eating quality, using two example varieties: Cherry on the vine and Mixed baby plum.

The Approach

A 3 month commercial pilot with Itís Fresh! in one of the retailersí depots, with Best Before dates extended by 3 days, compared to control depots with normal code life.

The Outcome

In-store waste was down by 71% and sales were up by 2.3% in the Itís Fresh! depot,compared to the controls.


UK Retailer; Tomato - Commercial Pilot 2015

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ďIn-store waste was down by 71% and sales were up by 2.3% in the Itís Fresh! depot, compared to the controls.Ē



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