To extend the shelf life of tomatoes for the retailer without compromising eating quality, using two example varieties: Cherry on the vine and Mixed baby plum.
A 3 month commercial pilot with Itís Fresh! in one of the retailersí depots, with Best Before dates extended by 3 days, compared to control depots with normal code life.
In-store waste was down by 71% and sales were up by 2.3% in the Itís Fresh! depot,compared to the controls.