A Food Freshness Technology Holdings company

UK Retailer; Stone fruit – Independent shelf life trials 2015


The Opportunity

To extend the freshness and quality of ripe and ready to eat nectarines and plums in the retailer’s challenging supply chain conditions and for consumers.

The Approach

Independent quality and sensory testing with temperature breaks, simulating the supply chain, followed by chilled and ambient replicated home storage.

The Outcome

Two days longer shelf life on average with superior eating quality.


UK Retailer; Stone fruit – independent shelf life trials 2015

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“The main causes of quality extension from It’s Fresh! were large reductions in rots & shrivel and reductions in mould where present. A higher percentage of acceptable fruit with improved sensory attributes was noted.”



Dr Chris Bishop - Writtle University College

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