A Food Freshness Technology Holdings company

Delivery proven. Time after time

Our filters, sheets, pads and labels have been adopted by numerous retailers, growers and suppliers all around the world, improving quality, significantly cutting waste and delivering substantial sales and profit increases.

The commercial and quality benefits have been evidenced in comprehensive external testing and regular benchmarking by our global customer base.

Freshness is shown to be extended by two or three days, time after time, in independent academic trials.

Consumer panels and customer surveys show a distinct preference for fruit with It’s Fresh! filters.

Retailers

Morrisons; Berries - Commercial Pilot
UK Retailer; Stone fruit - independent shelf life trials
UK Retailer; Tomato - Commercial Pilot
Morrisons; Stone Fruit - Commercial Pilot
UK Retailer 4; Berries - Commercial Pilot
US Retailer 1; Stone Fruit - Commercial Pilot
US Retailer 2; Strawberries – Commercial Pilot
Carrefour; Ready to Eat Pears – Commercial Pilot

Growers

Kingsburg Orchards; Stone Fruit from USA to China

Consumers

UK retailer;  Consumer Research - Strawberries
Morrisons; Consumer Research - Strawberries 2016

Leading retailers and their supply chains worldwide continue to enjoy substantial benefits from using It’s Fresh! filters. To find out more about our unique technology and how you can extend the freshness and quality of your fresh produce please contact us.



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