A Food Freshness Technology Holdings company

The It's Fresh! ethylene removal range

Itís Fresh! filters that include the revolutionary Ďe+ activeí, absorb and lock in ethylene, the ripening hormone in fresh produce.

They filter the air creating a Ďfreshasphereí (link to animation) around all kinds of fruit and vegetables, significantly improving quality, reducing waste and increasing sales.

Uniquely, the filters protect produce against all the stresses of the supply chain, every part of the way from produce

growers (link), suppliers (link) and retailers (link),right into the home of the consumer (link)

They carry on working even after the packs are opened and however long the supply chain journey; as long as the filter remains with the produce.

The filters work equally well for Ďripen at homeí and Ďready to eat, significantly extending freshness and quality.

The filters are available in several formats;

it's Fresh! Filters absorb and lock in ethylene, the ripening
hormone in fresh produce

it's Fresh! Filters absorb and lock in ethylene, the ripening hormone in fresh produce


Filter 1-2-3

The It's Fresh! filters

FILTERS

The filters were our global breakthrough product, establishing Itís Fresh! as a force in international food freshness and are firmly established in use by produce growers,(link) suppliers (link) and retailers (link) around the world.

The filters were our global breakthrough product, establishing Itís Fresh! as a force in international food freshness and are firmly established in use by produce growers,(link) suppliers (link) and retailers (link) around the world).

Our filters are packed conveniently in easily handled cartons (PDF of spec) They are ready for hand insertion into retail or food service packs anywhere along the supply chain, from picking to packing and from lidding to ripening.


TRANSIT SHEETS

Produced in, small and large sizes for use in transit cases RPCs and other larger rigid or flexible packages of loose fruit.(show PDF of spec).

Seasons can be extended by growing, harvesting and storing more produce. It can all be stored for much longer using Itís Fresh! transit sheets in the storage cases. (link to case studies)

They also help to mitigate or remove the need for controlled atmosphere and low temperature shipping (link to case studies)

The sheets and are very useful in ripening cases to improve homogeneity of ripe and ready to eat fruit.(link to case studies)


PADS

Developed to support soft fruit picking and packing operations,Itís Fresh! pads are provided to growers and pickers as a filter integrated into a berry pad, pre-inserted into punnets and clam shells. (PDF of spec).

Offering all the cushioning advantages that a berry pad provides with the added advantage of itsí Fresh! ethylene removal to protect and deliver healthier longer lasting berries (link to Prof terry interview), Link to case studies).


LABEL

The Itís Fresh! label provides an automated, integrated packaging solution with the unique Itís Fresh! active material printed onto a normal pack label and can be flexibly used for any kind of pack utilising a normal labelling line. (PDF of spec)

The label was developed for use on top sealing or flow-wrapping packing lines.

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