A Food Freshness Technology Holdings company

Inspiration, innovation and delivery

The guiding vision of the It’s Fresh! research and development programme is the creation of 'Freshaspheres' around fresh food and flowers.

It's Fresh! Ethylene Filter Peach
It's Fresh! Ethylene Filter Broccoli
It's Fresh! Ethylene Filter Flower

The guiding vision of the It’s Fresh! research and development programme is the creation of ‘Freshaspheres’ around fresh food and flowers.

These ‘Freshaspheres’ defend and extend quality, freshness and flavour right from harvest, all the way through the supply chain and, finally, into the home for consumers around the world to enjoy.

Our products are designed to remove harmful materials from the immediate atmosphere surrounding fresh produce.

It’s Fresh! innovations are cost-effective, life-sustaining products, which also maximise the efficiency of energy, labour, water and other precious resources.

Our progress has been grounded in hard science, rigorous testing and world-class manufacturing.

The It’s Fresh! ethylene filter. Simple, powerful and highly effective

Our breakthrough product is the green stripy It’s Fresh! filter. The e+™ active ingredient is 100 times more powerful than any other known substance in absorbing ethylene.

Ethylene, the major cause of premature ripening, has been detected in a very wide range of fresh produce, from berries to broccoli, and further implicated in the propagation of rots and moulds.

The filters have been extensively tested by leading international academic and research houses. They are used by global retailers, growers, and suppliers.

Independent global consumer panels show fruit protected by It’s Fresh! filters is strongly preferred.

There are loose filters and transit sheets for packers to insert themselves or the technology can be pre-integrated into plastic films and fruit packs.

The filter can be used in synergy with other technologies or more often to replace them.

Interview based upon independent academic research conducted by  Prof. Leon Terry, Director of Agrifood at Cranfield University. 
Prof. Terry is not retained in any capacity by It’s Fresh! and is a
strong advocate of independent scientific research.

Freshasphere


Ethylene Filter Diagram



A strong pipeline

We have a pipeline of technology at various stages of development.

In line with our mission all of them will aim to deliver state-of-the-art
solutions for improving food quality and food security.

We have a pipeline of technology at various stages of development.

In line with our mission all of them will aim to deliver state-of-the-art
solutions for improving food quality and food security.

Please feel free to contact us in complete confidence about any technical challenges
your business faces regarding fresh produce, or ideas that you would like to discuss.

The Science
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