To be a world leader
in innovative technologies
that extend the freshness and quality
of fresh food and flowers.
We strive to make fresh produce safer,
more available and affordable,
reducing global food waste
in an ethical and sustainable way.
Our mission is at the very heart of our social, ethical and corporate objectives - the core of everything we do; it drives our behaviour and underlies how we do business.
With sound leadership and strong social and commercial purpose, we will make a positive impact on our planet and all our lives.
Find out more about our mission in action on our Innovation and Sustainability sections.